Improve Shopper Loyalty
A storefront on Amazon acts as a microsite for your company. You receive a custom URL, as well as a location to showcase your brand and products. Even better, your Amazon Store can feature links to your social media.
That can result in more engagement across your social media platforms. It can also increase the loyalty of these shoppers. For example, when you launch a new product, you can announce it to your social media followers — and provide your followers with a link to your Amazon listing.
It’s critical to note, however, that your social media is more than a promotional platform. If you want to build the loyalty of your target shopper, then you need to make your social media strategy about them. Offer them value with relevant and original articles, as well as sneak-peeks into your business.